This recognition highlights the hard work, creativity, and innovation that went into creating a standout digital experience for Boxpark, one of London’s most iconic event and leisure destinations.

Our goal for Boxpark’s website was to capture the vibrant energy of their locations while making it easy for users to explore upcoming events, book experiences, and immerse themselves in everything Boxpark has to offer. From intuitive navigation to dynamic design elements, we crafted a site that not only looks stunning but delivers seamless functionality across all devices.

Key Features of the Boxpark Website:

• Dynamic Event Listings: A fully integrated events calendar that updates in real-time, making it easier for visitors to stay in the loop with the latest happenings.
• Mobile-First Design: With so many users accessing the site on-the-go, we ensured a flawless experience on mobile devices, prioritizing fast loading times and easy navigation.
• Engaging Visuals: Bold imagery and interactive elements reflect Boxpark’s unique brand and energetic atmosphere, allowing users to dive into the Boxpark experience from the moment they land on the site

We couldn’t be prouder of the collaborative effort between our team and Boxpark, and we’re honoured to have our work recognised by the WebAwards.

A huge thank you to our talented team and partners at Boxpark for making this project such a success. Here’s to continuing to create award-winning work that drives digital innovation!

Check out the award-winning website here: Boxpark.co.uk

The post Make Agency Wins Best Events Website at 2024 WebAwards appeared first on Make Agency London.

We are incredibly excited to share the news that our agency has been shortlisted for Digital Agency of the Year at the prestigious Global Agency Awards 2024! This recognition is a testament to the hard work, creativity, and dedication of our entire team.

Celebrating Our Achievement

Being named a finalist in this highly competitive category is an honour and a significant milestone for us. It highlights our commitment to delivering innovative digital solutions and exceptional service to our clients. We are proud of the impactful campaigns we’ve created and the results we’ve achieved together.

What’s Next?

The winners will be announced on Thursday, June 13th at 3 pm BST. We look forward to celebrating this exciting moment with our team and supporters. Stay tuned for updates and join us as we await the results.

The post Shortlisted for Digital Agency of the Year appeared first on Make Agency London.

Strategic Growth and Community Building

Starting from the ground up, we focused on building a robust digital presence for Sheeran Loopers. Through targeted content and strategic social media campaigns across platforms like Instagram, TikTok, Twitter, and Facebook, we not only introduced the product but also cultivated a community. In just 48 hours, we grew their following to 15.4k, thanks to engaging content that resonated deeply with music enthusiasts.

Engagement and Outreach

Our efforts led to a significant reach, touching over 2.7 million accounts organically. The compelling narrative around the Sheeran Loopers brand sparked widespread interest, generating over 82.9k interactions. This impressive engagement underscores the power of well-crafted digital content and the resonance of innovative music technology with a wide audience.

Looking Forward

As we continue to support Sheeran Loopers, our focus remains on fostering a dynamic and interactive community around their products. Our goal is to keep pushing the boundaries of what can be achieved with creative digital marketing in the music technology space.

The post Setting the Stage: The Launch of Sheeran Loopers appeared first on Make Agency London.

Starting in Shoreditch in 2011, it expanded its unique footprint to Croydon in 2016 and Wembley in 2018, with plans to grow further both in the UK and internationally. This pioneering approach combines dynamic food and retail spaces to create vibrant, community-focused environments, setting the stage for BOXPARK’s digital transformation in partnership with our agency.

Redefining Digital Strategy Amidst a Shifting Landscape

The rapid evolution of retail necessitated a digital shift that mirrored BOXPARK’s physical innovation. As traditional retail experiences face new challenges, our collaboration aimed to transform BOXPARK’s digital landscape to enhance its consumer interactions across both physical and digital realms. We streamlined their digital presence to ensure it was as forward-thinking as their physical locations, focusing on a seamless, integrated customer experience that bridges the gap between online browsing and in-park engagement.

Creating a Cohesive Digital Experience

Our goal was to simplify BOXPARK’s expansive digital ecosystem, which was as eclectic and vibrant as its physical counterpart but suffered from outdated UX. By refining their website’s architecture, we reduced complexity and made it more intuitive for users to navigate. We aligned the digital experience closely with the physical experience, ensuring that each touchpoint was an extension of the other, offering a unified brand journey.

The Outcome: A Revitalised Online Presence

The new digital platform now effectively communicates BOXPARK’s unique brand ethos, emphasising their role as a community hub and a trendsetter in the retail and dining industry. It enhances user engagement by making information more accessible and interactions more fluid, thus supporting the hybrid nature of modern retail. This transformation not only elevates the user experience but also positions BOXPARK to thrive in a competitive digital landscape.

The post Elevating BOXPARK’s Online Experience appeared first on Make Agency London.

Since 2014, MAKE has been deeply embedded in strategic content and performance marketing for some of the world’s best-known bookmakers. We understand the legislation and leverage strategic, tactical campaigns for both customer acquisition and brand awareness. This expertise has earned us a stellar reputation in the industry.

This is why we launched MAKE Play, our specialist sports, betting, and casino team. Based in our Old Street office, MAKE Play offers a comprehensive range of services tailored to meet the unique needs of sports betting and casino brands.

At MAKE Play, we offer a wide array of services designed to help your brand excel:

• Strategy Development: Acting as a trusted advisor, we translate your objectives into actionable strategies, infusing creativity at every step.
  Paid Social: Leveraging data, insights, and trends, we execute high-performing campaigns that captivate both customers and stakeholders.
• Content Production: From filming and editing to collaborating with influencers, we create multi-channel content that commands attention on social platforms.
• Social Management: We help you engage your audience effectively, turning passive followers into active participants.
• SEO & Digital PR: We ensure your content is visible in the right places, guiding potential customers through their journey.
  Comprehensive Digital Design and Development Services

For more details about our services and to see how MAKE Play can help your brand thrive in the competitive sports betting and casino market, visit the MAKE Play website.

The post Introducing MAKE Play appeared first on Make Agency London.

A Year of Creative Breakthroughs

2023 was a canvas for our creativity. From launching groundbreaking digital campaigns to developing web experiences that set new standards in user engagement, our team pushed the boundaries of what’s possible in the digital space. Each project in our showreel is a piece of a larger puzzle that represents our commitment to excellence and innovation.

The Power of Teamwork

None of this would have been possible without our incredible team. The synergy between our designers, developers, strategists, and clients turned challenging ideas into stunning realities. This showreel isn’t just a collection of projects; it’s a celebration of the people behind them – their hard work, their passion, and their endless drive to innovate.

Highlights from the Showreel

Our 2023 showreel features a variety of projects that showcase our versatility and expertise. A particular highlight is the interactive campaign we designed for Soli, which not only exceeded engagement expectations but also set a new benchmark in digital storytelling. Another proud moment was the design of Box Park, where we redefined user experience, blending aesthetics with functionality in a seamless digital environment.

Stepping into the Future

As we step into 2024, we’re not just carrying forward our legacy of innovation; we’re building on it. With several exciting projects in the pipeline and a relentless desire to explore uncharted territories in the digital world, we’re poised to make this year even more remarkable.

Join Us on Our Journey

We invite you to watch our 2023 showreel and join us on this exciting journey. Whether you’re a potential client, a budding designer, a digital enthusiast, or just curious about our work, there’s something in our showreel for you.

The post Celebrating Innovation: Our NEW Showreel appeared first on Make Agency London.

1. Crafting Tailored Interactions

AI’s ability to analyse and learn from customer behaviour is revolutionising the way we approach segmentation. By embracing AI, businesses can tailor their interactions to match the nuanced preferences of their customer base, delivering a CX that’s as individualised as it is impactful.

Actionable Insight: Explore AI-driven tools that offer deep learning capabilities for nuanced customer profiling and behavioural predictions.

2. Anticipating Needs with Predictive Analysis

Predictive analysis is not just about foreseeing the future; it’s about creating it. AI equips us with the foresight to craft strategies that align with emerging customer behaviours, ensuring that your brand is always a step ahead.

Actionable Insight: Integrate predictive modelling into your business intelligence tools to enhance your forecasting capabilities.

3. Adapting Prices Intelligently

The art of pricing in the digital economy is a dynamic dance of supply, demand, and customer expectation. AI enables an adaptive approach, ensuring that your pricing strategies are as agile as the market itself.

Actionable Insight: Look into AI solutions that can perform real-time market analysis for dynamic pricing adjustments.

4. Deciphering Sentiments in Feedback

AI-driven sentiment analysis provides a lens through which we can understand the emotional undercurrents of customer feedback. This understanding allows businesses to respond with empathy and precision.

Actionable Insight: Utilise advanced sentiment analysis software to gain a comprehensive view of customer emotions and opinions.

5. Content That Resonates on a Personal Level

AI doesn’t just personalise; it resonates. It allows us to craft content that speaks directly to the user, creating a connection that goes beyond the screen.

Actionable Insight: Implement content management systems with AI capabilities to deliver content that adapts in real-time to user engagement.

6. Visual Content with Deeper Insights

In an age where imagery speaks volumes, AI’s image recognition can parse visual data to uncover trends and preferences, enhancing user interactions with visual intelligence.

Actionable Insight: Employ visual recognition technology to fine-tune your visual content strategy and user experience.

7. Chatbots with a Human Touch

The evolution of chatbots into intelligent conversational agents represents a leap forward in customer service, providing instantaneous, context-aware support.

Actionable Insight: Adopt NLP-driven chatbot solutions that can provide a seamless conversational experience for your customers.

8. Embracing the Voice Search Revolution

As voice search becomes ubiquitous, optimising for it is not just about staying relevant—it’s about being heard. AI can ensure your brand’s voice resonates clearly in the new era of search.

Actionable Insight: Invest in AI-enhanced SEO strategies that are tailored for voice search optimisation.

Conclusion:

AI is the compass guiding us towards a more personalised, predictive, and perceptive digital future. At MAKE, we leverage AI to augment—not replace—the human connection, ensuring that our digital solutions are as intuitive as they are innovative. Let’s reframe the narrative of CX with AI as our ally, crafting experiences that are not just smart, but also inherently human.

Image credit: Photo by vackground.com on Unsplash

The post The AI Advantage: Elevating CX with Smart Technology appeared first on Make Agency London.

Strategising for Success

Our journey began with a clear vision: to craft events that would resonate with the ethos of The Yards and meet the high expectations of Knight Frank & CBRE. Here’s how we approached the project:

• Timing is Everything: We pinpointed key dates such as National Stress Awareness Month and International Self Care Day to capitalise on built-in public interest.
• Building the Right Partnerships: By tapping into our network, we curated a host of partnerships with prominent wellness brands and influencers, adding credibility and allure to the events.
• Designing Immersive Experiences: We meticulously planned each event to offer a unique and engaging experience, from rooftop yoga sessions to interactive content creation opportunities.
• Executing a Multi-Channel Campaign: Through social media, influencer engagement, and newsletters, we created a buzz around the events, spearheaded by an engaging social media giveaway.

Pitching Our Master Plan

Presenting our strategy to Knight Frank & CBRE, we outlined:

• The Concept: A series of events aimed at transforming The Yards into a wellspring of wellness and community spirit.
• The Engagement Plan: We detailed how we’d captivate the audience at every touchpoint, maintaining engagement long after the events concluded.
• The Operational Details: Our readiness to handle all aspects of the event lifecycle showcased our full-service capabilities.

The Results That Spoke Volumes

The results of our strategic and creative efforts were clear:

• Skyrocketing Engagement: A remarkable 119% increase in engagements across the board for Knight Frank & CBRE.
• Elevated Brand Awareness: The Yards enjoyed a surge in social impressions, with a 120% uptick for the Stress Release Mini Retreat.
• Content as a Lasting Legacy: The professional photography and videography captured not only served as a promotional tool but also brought the events to life for an online audience.

Reflecting on this campaign, it’s evident that our expertise in digital strategy and event planning can lead to tangible results. For Knight Frank & CBRE, the wellness event series at The Yards was more than just a success—it was a transformative initiative that redefined the potential of community-focused events in a retail space.

Read our full case study here

The post How We Boosted Engagement by 119% for Knight Frank & CBRE appeared first on Make Agency London.

This award marks a significant milestone in our journey, reaffirming our commitment to excellence and innovation in the digital space.

Our award-winning entry is the result of our collaboration with Soldo, a venture where we married finesse with functionality to craft a project that stands out in the financial services sector. We invite you to delve deeper into the insights and strategies that shaped this project, setting a new benchmark in our industry.

In a significant nod to the evolving digital landscape, this award also brings a unique opportunity to commemorate our achievement through a limited edition NFT, set to be available on OpenSea.io around September 30th. This innovative digital asset not only marks our triumph but also symbolises our forward-thinking approach in the digital domain.

We couldn’t have reached this pinnacle without the dedication and expertise of our proficient team at MAKE. This award stands as a testimony to their hard work and innovation, setting a new standard in the industry. We are also immensely thankful to our clients who have entrusted us with their visions, allowing us to bring them to fruition with a touch of MAKE’s creativity.

As we celebrate this remarkable achievement, we are also setting our gaze on the future, nurturing bigger dreams and aspirations. This accolade propels us further to continue our journey of crafting digital narratives that resonate and make a mark in the industry.

We extend our gratitude to the Web Marketing Association and the esteemed panel of judges for this recognition, fuelling our drive to aspire for even greater heights.

Thank you for being a vital part of our journey. Together, we look forward to forging ahead, creating milestones and making a substantial impact in the digital world.

The post MAKE Secures WebAward 2023 appeared first on Make Agency London.

Threads, the social app launched by Meta, has shot to approximately 100 million active users within its first week—not too shabby when you compare it to Twitter’s current user base of around 450 million. The rise of Threads has Twitter quaking, especially since they’ve been experiencing a decline in popularity long before Elon Musk’s involvement, plus then the damage Musk caused once he did get his hands on it.

Threads off to a strong start
Threads has not only received a huge amount of positive hype since its launch, but has the influx of users to match, capturing the attention of social media users worldwide. The platform’s ability to seamlessly integrate with existing Instagram accounts, sparing users the daunting task of building a following from scratch, has proven to be a winning strategy. Threads’ popularity is a clear sign that it appeals not only to dissatisfied Twitter users seeking an alternative but also to those who never really understood what the big deal was around the existing microblogging giant.

Zuckerberg jumps at the opportunity
While Twitter has long been at the top of the food chain when it comes to text-based social media platforms, its decline began before Elon Musk’s involvement and has only worsened since his takeover. The overall opinion of Twitter has been gradually diminishing, with users expressing concerns about brand safety, the platform’s ability to curb misinformation, and the perceived lack of innovative features. Musk’s involvement has further exacerbated these challenges, resulting in a continued erosion of public sentiment towards Twitter, *enter Zuckerberg.*

pic.twitter.com/MbMxUWiQgp

— Mark Zuckerberg (@finkd) July 6, 2023

Worried that your content strategy is now hanging by a thread? Do not worry.
For brands seeking an early advantage, Threads presents a promising opportunity. Establishing a presence on Threads by claiming their brand handle, which mirrors their Instagram handle, is a strategic move that extends reach and allows for seamless cross-platform engagement. Brands already implementing successful content strategies on Twitter can easily adapt their approach to Threads, leveraging the platform’s text-based nature to deliver witty, engaging, and relatable content.

One of the significant advantages of Threads over Twitter is its potential to offer a more brand-safe environment. With increased control over content and improved moderation tools, Threads has the ability to protect brands from the pitfalls associated with ad placements in contentious contexts. This heightened brand safety, coupled with the rapid user growth, positions Threads as an enticing prospect for advertisers looking to maximise reach without compromising reputation.

Looking Ahead…
As Threads continues to gain traction and attract an ever-expanding user base, it poses a real threat to Twitter’s market dominance. With its intuitive integration with Instagram and the promise of a safer environment, Threads has tapped into the collective dissatisfaction surrounding Twitter’s decline. However, the future remains uncertain, and whether Threads can sustain its momentum and entice users to abandon Twitter entirely is yet to be seen. The social media landscape is in flux, and brands must carefully navigate these changes to remain connected with their target audience.

With approximately 100 million active users achieved in under a week, Threads has unquestionably made a resounding entrance into the social media arena. Twitter’s woes extend far beyond Elon Musk’s involvement, and the rise of Threads has only underscored the platform’s struggles. Brands should consider embracing Threads as a promising alternative, utilising its unique features to forge meaningful connections with users. As the battle for social media supremacy intensifies, it is crucial for brands to adapt, innovate, and align with platforms that align with their values and provide an avenue for growth.

The post 100 Million Users in Under a Week appeared first on Make Agency London.