fbpx
23.02.14

What to do When Your Website Goes Live

Marketing | Technology

You’ve formed your business plan. You’ve built an amazing website. It’s gone live. Now what?

The work doesn’t stop there. Building up traffic and customers takes time and effort, and often the hardest part is getting started. But follow our quick guide, and your website will soon be established in the marketplace.

1. Make your site SEO friendly

The higher your site appears in the search results, the more traffic you will get, therefore the process of search engine optimization (SEO) is crucial. Either employ a specialist SEO company, or use tools such as Google Adwords to find keywords to target, and edit your content to include those keywords.

2. Promote it via email

When you have launched your website, send out a newsletter to let people know it exists. Create a list of current or potential customers; agencies such as Make can use their data lists to come up with a list of potential customers in the desired industry to contact.

3. Start social media promotion

Set up the company’s social media accounts. Twitter is a good all-rounder, Google+ can help boost search results, LinkedIn is good for B2B businesses, whereas Facebook is a necessity for B2C. Pinterest is also advised for retail companies. Start following relevant people and organizations and posting updates to build your follower base.

4. Start a blog

A company blog is fast becoming not an additional luxury, but a necessity to connect with your customer base. Blog articles are great to post on social media and target keywords for SEO. High quality content is the best way to boost your following online as good articles are often shared and discussed by other users.

5. Create PPC adverts

Pay-per-click banner advertisements can be a great way of directing traffic to your website, particularly if they are well-targeted. You can also pay for your site to appear at the top of the search results for particular keywords. This is also a great advertising tactic, especially if yours is a niche site as competition will be low, meaning lower costs.

Success doesn’t happen overnight, at Make we’ll set you on the right track!

Latest Articles

Technology26.11.24

The AI Tooling Driving Our Web Dev Workflow

Creative | Marketing | Technology11.10.24

Make Agency Wins Best Events Website at 2024 WebAwards

Video Diary11.10.24

Celebrating 10 Years of Success!

Google logo

We've worked with Make to redesign our public and media website. The team have been great to work with, accommodating last minute requests and having a thorough design process. I would highly recommend Make for any website needs.

Virgin Racing

Mollie’s have been working in partnership with Make Agency for the past 18 months, and in that time have been responsible for all elements of our digital marketing including web, social, creative and paid advertising.

Soho House

I worked with Make Agency as part of a new marketing strategy and re-brand for a Cloud Services Client. All the team were incredibly professional and easy to work with throughout the website build. Their knowledge of other areas including social ads, video and streaming was also impressive. Would highly recommend and work with the team again.

IBM

I would wholeheartedly recommend Make Agency. They worked tirelessly, to a strict budget and timescale to produce a fantastic website. They made the process slick and easy. Their creative ideas were great and responses to requests were instant! They are a great bunch of talented and lovely individuals who were / are a pleasure to work with!