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Addison Lee

Make Agency Drives Addison Lee's Marketing Excellence

Make Agency collaborates with Addison Lee’s internal marketing teams to deliver a comprehensive suite of services, including organic social media, data auditing, paid media, creative production, SEO, OOH advertising, and web development.

Capabilities

  • Content Creation
  • Full Build
  • Out Of Home
  • Paid Media
  • Social Media

The main challenge was to support multiple teams within Addison Lee, including Acquisition, Data, Driver Recruitment, and IT, while maintaining a premium brand image. We aimed to reach a new audience of customers and drivers and manage complex communications across various channels, all while ensuring the brand’s consistency and appeal.

We audited marketing platforms and analysed data to develop targeted campaigns. Continuous optimization kept us ahead of trends. Growth campaigns on Meta and Google doubled revenue and bookings, and increased first-time bookings by 200%. Our creative services included driver education videos, OOH advertising, and cohesive branding for instant recognition.

Our efforts have consistently driven significant growth and enhanced Addison Lee’s brand. The SEO strategy, combining on-site and off-site content enhancements with website technology improvements, has been a constant driver of success. Our partnership has delivered results that exceed expectations, reflected in numerous 5-star Google Reviews. We are now embarking on an exciting new website project to further enhance Addison Lee’s digital presence and continue exploring new marketing opportunities.

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