Aimed at millennial spenders who prefer debit to credit, Clearpay is designed to offer flexible payments without the risk of getting into debt. The company assigns spending limits based upon a customer’s previous usage of the service and charges no interest.
We were approached by Clearpay to help with the creation of paid social media content to promote retailers such as Wayfair, Pandora, Steve Madden, and Superdry across the 2021 Black Friday and Cyber Monday weekend. Using their seasonal campaign creative as the basis we created a mix of statics, gifs and videos social ads to communicate the brand personalities of each retailer and drive customer acquisition.
The speed of this campaign required a highly strategic approach to partnership. Our team needed to work closely with Clearpay, gather finalised sale items from multiple retailers in different territories and manage multiple creative ad groups within each retailer. Did that stop us? Our team knocked down the challenge and delivered ahead of schedule.
We created over 200 paid advertising creative assets across 5 leading UK retailers in under 5 days, with time to spare. After our creative went live across social media platforms such as Facebook and Instagram, Clearpay reported our ads received, ‘nearly 340,000 clicks, an increase of 404% year-on-year, and over 271,000 clicks on Cyber Monday, up 498% on-year.’
