The bank was formed by an all-star lineup of banking stakeholders and Fintech leaders, including Paul Rippon one of the original founders of Monzo and a major contributor to the legal setup of Starling bank, other leaders include Mike Says former CTO of Citibank and COO of Lloyds Banking group.
We were approached by GBB Bank to reposition and better define their online presence to coincide with the announcement of their UK banking licence in late 2021.
Our brief was to create a new look and feel and digital website presence for the bank that celebrates the ‘Best of British’ in a way that looks trustworthy and approachable for businesses, investors and potential banking customers. To do this we had to highlight the bank's key selling points by using key headlines and iconography, whilst using direct key messaging to reinforce the overall brand message. Another key objective was to ensure the new website was indexed and picked up by industry news websites, which were soon to be announcing and referencing the new bank as a result of them being granted the new banking licence.
The website had to be delivered quickly in order to coincide with the pending banking licence being granted, which was due to happen within a matter of weeks of Make receiving the brief. Therefore we had to act quickly and design and build a website that would be put into action quickly. Luckily at Make, we have a range of website packages for various business needs.
Our design team worked closely and fluidly with the marketing team at GBB Bank to ensure the design adhered to the brand guidelines and clearly established the new bank as a strong contender in the market. The website was designed in a clean and professional way, making the best use of image libraries to source imagery of the UK that would be relatable to the target audience, which is primarily a northern UK specific audience. The bank has more prominence in areas of the UK that are going through significant growth and redevelopment, such as areas of Middlesborough and Newcastle.
The website was built using WordPress and includes a blog and interactive team page that clearly communicates the team involved. The website also had to go through a more rigorous security process, which involved Make working directly with the senior IT teams within the organisation. As a result, we were able to streamline the back end of the website and make tighter adjustments to avoid vulnerabilities that could impact the overall website security.
The website was launched in November 2021, prior to the organisation being granted its UK banking licence. The new website provides a strong and stable representation of the brand and is used as a reference point for those looking to learn more about the bank's capabilities or for those looking to reference the bank in news or media stories.
The new website was delivered on time and on budget and to the satisfaction of the IT and marketing departments at the bank. Make continue to maintain and support the website in 2022 and we will be further evolving the brand’s website as there are further advances in the operation.
The website is another great example of the work Make delivers in the Fintech and banking space. If you work in a marketing department at a Bank or Fintech and want to discuss a digital marketing or website project, contact Make today.
