The Yards’ wellness events successfully achieved their objectives, driving community engagement, boosting brand awareness, and increasing occupier engagement. These events have not only become sought-after experiences but have also solidified The Yards’ reputation as a holistic lifestyle destination. The Yards’ commitment to well-being and collaboration with external brands and influencers continues to drive its success in hosting wellness events.
Capabilities
Our objectives:
Our results:
Event 1
The ‘Stress Release Mini Retreat’ at The Yards, aligned with National Stress Awareness Month, combined rooftop yoga with strategic partnerships, including Lululemon. A targeted promotional campaign, amplified by a social media giveaway, significantly boosted engagement.
Key Outcomes:
A 120% increase in The Yards’ social media impressions and a 119% increase in engagements.
The pre-event giveaway became The Yards’ most engaging April post, with 370 engagements and reaching 1,539 accounts.
Event 2
The ‘Self-care Mini Retreat’ at The Yards, tied to International Self Care Day, featured tranquil rooftop self-care sessions and partnerships with wellness brands like Lululemon. Attendees generated content via branded journals, and discounts at local restaurants boosted area exploration.
Key Outcomes:
An organic Reel hit 4,900 impressions and 71 engagements.
A 73% increase in The Yards’ social impressions over the event fortnight.
