What on Google-Earth is SEO?

You may have only come across the acronym SEO in passing, but here’s why it’s vital you get yourself more acquainted… SEO stands for Search Engine Optimisation, and ignoring it is like having a party and forgetting to send out the invitations.

The Internet is a very big place, virtually everyone that offers a product or service has their own website selling their wares. If you don’t have the budget to spend £600 per week on advertisements on Google, it’s time you started thinking about hiring someone to work on your organic search results.

Search engine optimisation is the process of getting ‘natural’ or ‘organic’ traffic from search engines, rather than paying for ads or bidding for search terms.

It’s all in the links. Google isn’t a person so it has to come up with other ways of recognising whether your webpage is relevant to a search term.

We’ve all experienced the frustration of searching for something like a local cinema, only to be directed to a used car website. This is where an SEO rogue agent has linked your content to irrelevant search terms to get you more hits and prove their worth.

Google doesn’t take too kindly to trying to be tricked, and has created ways to tell if your content matches your chosen search term. You can read more about this here.

So if you are experiencing low levels of traffic to your website, the very first thing you should do is look to get your SEO up to scratch, before forking out on expensive advertising alternatives!

The beauty of search engine optimisation is that you can connect it with every aspect of your online business, particularly your social media and extra content. The more relevant you make your website, the more likely it is to receive a higher ranking on search engines.